About Sartano
Sartano was an independently built fashion discovery experiment based in Melbourne. It began with a simple product question: could the familiar act of swiping become a useful preference signal, helping a feed understand personal taste without making people complete a long onboarding survey?
The idea became a working proof of concept and was released publicly on iOS and Android in Australia. The app combined conversational search, manual filters, shopping profiles, swipe feedback, saved products, outfit generation, retailer data, and notifications in a single end-to-end experience.
The goal was not simply to show more products. It was to test whether explicit intent and lightweight behavioural feedback could work together to make discovery feel calmer, faster, and more relevant.
What the experiment tested
Sartano explored a few connected product hypotheses:
- Swipes could capture preference with very little friction
- Prompts and filters could describe intent while swipes refined taste
- Separate profiles could keep recommendations useful across people and contexts
- Outfits could make product discovery more concrete than isolated listings
- A cross-retailer feed could remain focused without becoming a marketplace
What shipped
The proof of concept covered the full product lifecycle: mobile UX, authentication, subscriptions, catalogue ingestion, search and ranking, preference capture, saved state, notifications, analytics, operational tooling, and public releases on both major mobile platforms.
That breadth was intentional. Sartano was a way to test not only an interaction idea, but also whether the surrounding product system could be designed, built, operated, and put in front of real users.
Project status
The live experiment has concluded. The apps are no longer available for download and the production services have been retired. This website remains online as a product archive and proof of concept, preserving the interface, feature story, writing, and thinking that shaped the project.
Why the blog exists
The Sartano journal was an extension of the same product vision: a place for practical style guidance, wardrobe thinking, and useful fashion context grounded in an Australian perspective.
Get in touch
Questions about the project can be sent to hello@sartano.app.